How to Open a Dutch Bros Franchise: A Lucrative Coffee Chain Opportunity


Are you dreaming of owning your own coffee shop franchise? Look no further than Dutch Bros Coffee, a popular and rapidly growing coffee chain that offers an incredible franchise opportunity. In this article, we’ll explore the details of opening a Dutch Bros franchise, including the cost, requirements, and potential profitability.

A Brief Overview of Dutch Bros Coffee

Dutch Bros Coffee was founded by brothers Dane and Travis Boersma in 1992 in Grants Pass, Oregon. Since then, it has become a household name, expanding across several states, including Arizona, California, Idaho, Nevada, Washington, and Wyoming. Dutch Bros Coffee is renowned for its diverse range of delicious coffee drinks and other beverages. With numerous franchise opportunities available, the cost of a Dutch Bros Coffee franchise varies depending on the type and location, with an average cost of $30,000.

The Franchise Requirements

To become a Dutch Bros franchise owner, there are a few prerequisites you need to meet. Firstly, Dutch Bros now operates all its stores, meaning they no longer offer franchising opportunities to individuals. However, if you have been with the company for at least three years and have at least three years of managerial experience, you may be eligible for a regional operator position. The liquid capital required to open a franchise with Dutch Bros is $150,000.

Additional Costs and Potential Profitability

In addition to the franchise fee, there may be additional costs associated with starting a Dutch Bros franchise. These costs include insurance, equipment, signs, licenses and permits, and uniforms. It’s also worth considering the need for a business loan to cover some of these expenses.

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While the initial investment may seem daunting, the potential profitability of a Dutch Bros franchise is impressive. In 2021, Dutch Bros Coffee’s gross sales increased by 52.2% to $479.9 million, with each store averaging $380,000 in profits annually. This showcases the brand’s consistent growth and success.

Is Dutch Bros Franchise Right for You?

Before diving into any franchise opportunity, it’s essential to consider whether it aligns with your goals and aspirations. While Dutch Bros offers a remarkable opportunity, it’s crucial to weigh the pros and cons. As a Dutch Bros franchise owner, you have the potential to earn between $80,000 and $100,000 per year, depending on your business’s success. However, it’s important to note that franchise ownership requires dedication, hard work, and a true passion for coffee and customer service.


In conclusion, if you’re passionate about coffee and have the drive to own a successful business, a Dutch Bros franchise might be the perfect fit for you. With its strong brand identity, loyal customer base, and proven business model, Dutch Bros Coffee offers a lucrative opportunity in the coffee industry. Although the initial investment may be substantial, the potential for profitability and growth is undeniable.

To learn more about Dutch Bros Coffee and their franchise opportunities, visit Garrity Traina, a leading franchising company with a focus on customer satisfaction and business success. Embark on your journey to become a proud Dutch Bros franchise owner today!