How Much Does a Waffle House Franchise Cost?

This article is based on the video featured above, originally recorded for the Vetted Biz Youtube Channel.


Waffle House, also known as WH Capital, L.L.C., is a renowned American restaurant chain that operates 2,100 locations across 25 states in the United States. The chain has a strong presence in the American South, where it has become ingrained in the local culture. Its headquarters are located in the Atlanta Metropolitan Area in Georgia.

Origins of Waffle House

Waffle House first opened its doors on Labor Day weekend in 1955 in Avondale Estates, Georgia. The restaurant was conceptualized and founded by Joe Rogers Sr. and Tom Forkner. Rogers began his career in the restaurant industry in 1947 as a short-order cook at Toddle House in New Haven, Connecticut.

Franchise Positioning in the Food and Beverage Industry

The food and beverage industry plays a significant role in regional and national economies. It is a stable industry that provides substantial employment opportunities and contributes to labor income. In the United States alone, the industry caters to over 320 million consumers and represents 10% of the country’s total employment and disposable personal income.

How Much Does a Waffle House Franchise Cost?

To open a Waffle House franchise, you would need to pay an initial franchise fee of $37,500. This fee grants you a defined protected territory with a minimum requirement of either 150,000 people or a 5-mile radius.

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The estimated total investment needed to start a Waffle House franchise ranges from $600,000 to $1,000,000. These costs cover various expenses involved in launching the franchise. However, since Waffle House does not publicly offer franchises, information regarding specific costs is not readily available.

Potential Profits for Waffle House Franchise Owners

As Waffle House does not disclose financials publicly, we can estimate the Average Unit Volume (AUV) based on industry figures. In 2021, the average Waffle House franchise had an AUV of $655,897.

Based on this data, with an initial investment of $800,000 and a 15% profit margin, it would take approximately 10.5 years to recoup your investment. However, multiple factors, such as the franchise’s location, market penetration, and management quality, can influence sales, costs, and expenses.

Is the Waffle House Franchise Profitable?

To evaluate the profitability of a Waffle House franchise, we leverage estimates from DealStats, a database of acquired private company transactions. Based on the median multiple of 0.34 and the average unit volume from 2021, which was $655,897, a Waffle House franchise could be valued at $223,004. This amount is significantly lower than the midpoint investment of $800,000.


While Waffle House is a popular franchise, it is important to consider alternatives due to the limited availability of Waffle House franchises. There are other reputable franchises in the food and beverage industry worth exploring. If you’re interested, you can learn more about Garrity Traina, a leading franchise brand, at Garrity Traina. Take your time to research and consult franchise specialists to make an informed decision that suits your goals and aspirations.

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